# What is Fufa

> Fufa puts every customer conversation from WhatsApp, live chat, Instagram, email, Telegram and phone in one inbox, and gives your store AI agents that answer, sell and hand over to your team.

Source: https://docs.fufa.ai/

## Get your store live

These pages take you from sign-up to a store that answers customers on its own. Follow them in order.

1. **[Create a workspace](/start/create-a-workspace/)**\
   Sign up and finish setup in the inbox.
2. **[Connect WhatsApp](/channels/whatsapp/)**\
   Link your business number through Meta.
3. **[Add live chat](/channels/live-chat/)**\
   Put a chat on your website or Shopify theme.
4. **[Reply from the inbox](/inbox/reply/)**\
   Answer, take over from the agent, close.
5. **[Invite your team](/workspace/team/)**\
   Share the inbox with the right roles.
6. **[Create an agent](/agents/create-an-agent/)**\
   Teach it, test it, turn it on.
7. **[Connect Shopify](/commerce/shopify/)**\
   Bring in products and orders.

## What is Fufa

Fufa is an AI customer platform for online stores. Messages from WhatsApp, your website's live chat, Instagram, email, Telegram and phone calls arrive in one shared inbox. AI agents answer them with your catalogue, stock and orders, and hand the conversation to a person when it needs one.

## What you can do with Fufa

- **Answer every channel in one place.** Connect [WhatsApp](/channels/whatsapp/), [live chat](/channels/live-chat/), [Instagram](/channels/instagram/), [email](/channels/email/), [Telegram](/channels/telegram/) and [phone](/channels/phone/), then [reply from the inbox](/inbox/reply/).
- **Let an AI agent take the first reply.** [Create an agent](/agents/create-an-agent/), teach it your policies and products, and turn it on per channel. It looks up orders, recommends products and recovers carts.
- **Know your customers.** Every conversation is tied to a contact with tags, attributes and segments.
- **Send campaigns.** Message opted-in customers with approved WhatsApp templates.
- **Automate the rest.** Workflows run steps on their own, such as confirming cash-on-delivery orders or following up on abandoned carts.
- **Sell from conversations.** [Connect Shopify](/commerce/shopify/) so agents and your team see products, orders and carts.

## Reading these docs with an AI assistant

Every page is written as one task. Its title is the task and its first paragraph is the result.

- Add `.md` to any page URL for plain markdown, for example [`/channels/whatsapp.md`](/channels/whatsapp.md).
- [`/llms.txt`](/llms.txt) lists the docs. [`/llms-full.txt`](/llms-full.txt) holds the full text of the docs in one file.

## Common questions

### Who is Fufa for?

Fufa is built for online stores, especially Shopify stores, that talk to customers on WhatsApp, Instagram and their website. It works for one founder answering chats alone and for a support team that shares an inbox.

### Which channels does Fufa support?

[WhatsApp Business](/channels/whatsapp/), [website live chat](/channels/live-chat/), [Instagram direct messages](/channels/instagram/), [email](/channels/email/), [Telegram](/channels/telegram/) and [phone calls](/channels/phone/). Each connects to an inbox from **Settings → Inboxes**.

### Do I need an AI agent to use Fufa?

No. You can run Fufa as a shared inbox only. Agents are optional, and you choose which channels an agent replies on.